Innovation is about getting there first – like how Freemotion introduced cable-based strength training, the Incline Trainer and the first road simulating indoor bike. Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a division of iFIT Health & Fitness – a global fitness and technology leader, 40+ years strong. At Freemotion we don’t call ourselves innovative, we live innovation each and every day.